SENIOR CREATIVE DIRECTOR + LEAD DESIGN + UX

Responsible for the rebranding and redesign of the fully responsive website for The New York Conservatory for Dramatic Arts including the logo. Led the project end-to-end, including brand refinement, visual identity, UX/UI design, and responsive execution across devices. Partnered closely with stakeholders to align the site with the conservatory’s mission and student experience.

Curated and structured site content by sourcing creative assets, making selects from the institution’s archive, and establishing a cohesive visual narrative. Oversaw information architecture, page layouts, typography, and design system elements to ensure consistency, clarity, and scalability.