Product owner, Art Director, and lead designer for the fully responsive site which included dynamic pages, user friendly micro interactions, and animations that successfully launched at the start of Q4 in 2016 and by 2018, in the global market value of Fila’s sales increased 205% from $821 million to $2.51 billion.

Committed from day 1 after being given the initial briefs was immersed in the conception, creation, iterations and execution of all UX, creative, interactive, production, and accompanying style guides that lead front end development to the redesign of Fila's website for desktop and mobile.

These efforts led to significant gains with measurable results, including triple-digit percent conversion rate increases, substantial sales growth in just a few months, and improved customer engagement metrics.

In addition to having the pleasure of creating and giving the website a digital experience to overhaul its online presence and creating a seamless, interactive user experience, also provided art direction for both on-figure and product photography.